Aerial drone view of two company buildings, offices, and logistics area

Bierba - Conscious Brands

A specialized distributor in the pharmacy, parapharmacy, and herbalist channels, operating throughout Italy and offering brands dedicated to beauty and personal care, based on an ethical and sustainable approach.

Your partner for responsible beauty

As part of the Antica Erboristeria Spa Group – a Benefit Corporation certified as a B Corp – Bierba promotes a conscious supply chain that combines quality, responsibility, and innovation, providing tangible support to B2B partners and guaranteeing certified, safe, and high-performing products

Four smiling women with blonde, black, brown, and red hair on a neutral gray background, showcasing hair color results

Sustainability

Bierba selects brands that offer certified products and are committed to minimizing environmental and social impact.

Quality

Each selected product undergoes rigorous checks throughout the entire supply chain, ensuring high standards and safety.

Transparency

From production to delivery, every stage is tracked to ensure reliability and transparency with B2B partners.

Close-up of a hand pouring permanent hair color from a bottle into a measuring cup on a neutral white background

Specialists in the pharmaceutical channel

Bierba boasts solid experience in distribution dedicated to the pharmaceutical channel, supported by a network of agents and a modern logistics center.

It also provides comprehensive support for marketing activities, from strategy development to trade marketing, from digital initiatives to social media management, including dedicated training and in-store presence.

Bierba manages logistics and organizational processes in an integrated way, ensuring efficiency from supply to final product distribution.

1000+

Over 1000 stores served throughout Italy, with widespread distribution and ongoing support.

1000 sq m

A 1000-square-meter logistics center for storage, order management, and fast, secure shipping.

3 Brands

We distribute three leading brands in the beauty and personal care sector.

200+

Over 200 products selected from professional, innovative, and reliable hair color, treatments, and cosmetics.

Our business partners

Logo Medi-Market Parapharmacie
Logo eFarma by Atida
Logo Redcare
Logo Farmacie Apoteca Natura
Logo Macrolibrarsi liberi di star bene
Logo TopFarmacia
Logo dm
Logo Beauty Pharma Migross
Logo Esselunga