Gentle permanent coloring and hair care

Bierba is the official distributor of the Herbatint brand, a specialist in hair coloring and care, available in pharmacies, para-pharmacies, specialized retail, and the natural channel.

For over fifty years, Herbatint has been a benchmark in the segment of permanent hair color tested on sensitive skin, thanks to formulas designed to ensure maximum skin tolerance while fully respecting the hair fiber, delivering natural, cosmetic, and high-quality results.
Sustainability is a core value of the brand: all product lines feature multi-purpose packaging made from recycled plastic, designed to reduce environmental impact and meet the growing demand for ecological responsibility in the market.

Alongside the permanent color line—the origin and heart of Herbatint—the range includes Vegetal Color, a 100% plant-based hair color, and Hair Touch-Up, a solution for temporary root touch-ups. The offering is completed by a selection of hair care products developed to protect, nourish, and hydrate damaged hair, preserving color brilliance wash after wash.

Today, the Herbatint brand is present in over 40 countries worldwide, with consolidated distribution in pharmacies, para-pharmacies, health food stores, and drugstores, confirming its position as a reliable and recognized partner in the international hair dermocosmetics market.